Content Management Systems
                        
                        
                        
 
 
  Regardless
  of the type of website you‘re working with, one thing is constant, you’ll
  always need to provide some sort of content. With a sales letter site, where
  you’re specifically promoting one particular product, your focus will be
  entirely on causing the viewer to ultimately make that purchase. In that
  case, killer sales copy is the only content required.
    
    Content driven websites are a whole different story. The task is and always
  will be to provide ongoing relevant information. At the same time, of course,
  you’ll be building the size of the website by creating additional
  subject-relevant (and hopefully keyword-rich) pages.